Growing up on the unconventional shores of the mid North coast of New South Wales, Bonnie Coumbe spent sun-soaked summers surrounded by forest, playing on secluded beaches and letting her imagination carry her away to far-off wonderlands.
Bonnie’s yen for design was born at a young age – she designed and made her first swimsuit at age 13, using vintage 70’s crushed black Lycra that she sourced at the local op-shop. There was never any doubt that she would have creative leanings - her grandmother was a tailor, both parents are artists, and her brother Tristan a costume designer taught her to sew as a child.
With her partner Carlos Aviles, who has an extensive background in fashion sales and marketing nationally & internationally, together they dreamed up the concept for Seventh Wonderland - a boutique swimwear label that would go beyond what was already on offer – with a unique combination of directional, wearable, stylish and distinctively Australian designs.
The duo dove in headfirst, designing and producing the first collection, and they boldly debuted Seventh Wonderland at Miami Swim Fashion Week 2008 - the premier swimwear showcase in the world. The label was lauded for its fresh approach, strong aesthetic, signature techniques that have since become the label’s calling card.
Seventh Wonderland designs meld function with fashion – solid construction, quality Italian fabrics and matchless support are the foundations for each unique piece. The label has become renowned for its distinctive silhouettes, and designer Bonnie Coumbe visits classic swim shapes and introduces new statement pieces every season.
Each piece of the collection is approached like an artwork that is carefully constructed and made for the label’s muse - a stylish woman who celebrates unique beauty, and revels in music festivals, tropical escapes and balmy summer nights spent poolside with friends. Pioneering swimwear as outerwear in Australia, Seventh Wonderland swim garments are versatile with fashion relevance.
Coumbe and Aviles find inspiration for Seventh Wonderland outside the realm of fashion – the Art Deco era, and the iconic Biba store in London, the world of architecture, jewellery, exotic cultures, travel, music and art all lend their influence to each collection.
Seventh Wonderland has also managed to repeatedly captivate the hearts and minds of the media from key leading fashion publications like Vogue & Harpers Bazaar, through to editorial features in The Australian and Style.com.
An escape to wonderland for swimwear connoisseurs, Seventh Wonderland swims alongside the finest of local and international talent which includes major department stores like Lane Crawford in Honk Kong, United Arrows & Estnation in Japan, Inven.Tory in SOHO USA, American Rag in LA, ShopBop USA and Net-a-Porter to name a few.